Now one family
Every Alchemy & I, now under
one roof.
David Masters is now Alchemy & I London. McGuigan is now Alchemy & I Collective. The same teams and the same care across London, Hertfordshire & beyond.
Find your salon
4 salons · 3 regions
Find your salon
Choose your door.
Four salons, three names, every one unmistakably Alchemy & I.
All
London
Hertfordshire
Bedfordshire
Formerly David Masters
Formerly David Masters
The original home
Formerly McGuigan
Leighton Buzzard LU7
A creative collective — collaboration, growth, the same familiar faces.
Book at Leighton BuzzardThe same heart
Our name is evolving. Everything you love stays.
The same team, the same familiar faces, and the same care every time you visit. This change was shaped with our team and clients at its centre, a creative space built for the future, with the heart of each salon exactly as it has always been.
Same
team & faces
One
shared family
Every
kind of care
What we do
One standard, every chair.
Whichever door you walk through, you meet the same craft, delivered by true Alchemists.
01
The Cutting Bar
Precision cuts, gender-neutral pricing by length.
02
The Colour Specialists
Balayage, gloss and full-head colour by true Alchemists.
03
The Blow-Dry Bar
Blow-dries & bubbles — the perfect start to any occasion.
04
The Hair Spa
Restorative treatments designed to nourish hair and soul.
05
Hair Extensions
Seamless length and volume from our extension experts.
★★★★★
Award-winning · Rated by our clients
“Artistry meets luxury in haircare — VIP from the moment you step through the door.”
The Alchemy & I promise
The work
From our chairs.
