Architect of Alchemy

Hi, I’m Dom! I’ve been in the hair industry for 18 years, and for the past 3 years, I’ve been part of the fantastic team at Alchemy as a Creative Alchemist and cutting specialist. My expertise includescutting, working with natural textures, creating structure and shape, and specializing in short hair and restyles. I also focus on precision cutting for all stylists.

Originally from Cornwall, I moved to London at 19 to pursue my passion for hair. I started at HOB West End, where I delved into session styling for editorial and fashion week events. Eventually, I discovered my love for in-salon hair, which led me to where I am today.

As an educator, I take pride in detailed consultations to understand the full history of my clients’ hair. This helps me create a clear plan and journey to help them achieve the best look possible. I believe in having a good, clear vision to bring out the best in each client.