Riverside colour & precision cutting.

Riverside salon for considered colour and precision cutting. We welcome guests from Richmond, East Twickenham, St Margarets & Twickenham.

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Visit Alchemy & I Richmond.

390 Richmond Rd, East Twickenham
Twickenham TW1 2DY

Serving Richmond, East Twickenham, St Margarets & Twickenham.

  • Mon Closed
  • Tue 9:00 – 18:00
  • Wed 9:00 – 18:00
  • Thu 9:00 – 20:00
  • Fri 9:00 – 18:00
  • Sat 9:00 – 17:00
  • Sun Closed

A new chapter

David Masters is now Alchemy & I.

David Masters
Alchemy & I Richmond
“

The surroundings and name may be new, but at the heart of the salon is still the same amazing team you know and trust.

A letter from Haylee Owner, Alchemy & I

Dear Clients,

I wanted to send a personal note to say thank you.

The last few weeks have been a huge undertaking as we have transformed our Richmond salon, and I know that for our Richmond clients in particular, having your appointments temporarily at St Margarets has meant some disruption.

Thank you so much for your patience, understanding and continued support while we have made it happen.

I am incredibly excited to say that Richmond is now re-open, and with this transformation comes the beginning of our next chapter.

David Masters Salons will now become Alchemy & I, with our Richmond salon now known as Alchemy & I Richmond, and St Margarets following in the next few weeks as Alchemy & I St Margarets.

For me, this isn't about forgetting the history of David Masters. It is about taking everything that has made these salons so special and investing in their future.

When you walk through the doors at Richmond, I hope you will see that the salon has entered an exciting new chapter. The surroundings and name may be new, but at the heart of the salon is still the same amazing team you know and trust, alongside some brilliant new talented stylists joining us as we continue to grow.

Seeing the doors open and our team working in the new space for the first time has been a really special moment for me. We have put so much thought into every detail, and I genuinely hope you feel that when you visit us.

I also want to say a particularly big thank you to our amazing team. They have embraced an enormous amount of change, worked across both salons, supported one another and continued to look after our clients throughout it all. I couldn't be more grateful to them.

And to our contractors and everyone who has worked behind the scenes - thank you. There have been some very long days and late nights, and everyone has worked tirelessly to create something really special on Richmond Road.

St Margarets is next, and I cannot wait to see both salons together as Alchemy & I.

This is about investing in our salons, investing in our people and creating somewhere that both our team and our clients are genuinely proud to be part of.

Thank you for trusting us, supporting our team and coming on this journey with us.

Welcome to Alchemy & I. I can't wait for you to see it.

With love and thanks,

Haylee x

Owner, Alchemy & I

What we do here

Services at Richmond.

Whichever door you walk through, you meet the same craft — delivered by true Alchemists. Here’s what the Richmond team specialises in.

01
Cutting & Styling
Precision cuts and contemporary styling, tailored for every texture and lifestyle.
02
Colour Services
Expert colour using naturally derived formulas for vibrant, long-lasting results.
03
Highlights & Balayage
Light, depth and dimension — soft and sun-kissed or bold and brilliant.
04
Botanical Repair™ & Scalp
Revitalise dry, damaged or colour-treated hair with intensive care rituals.
05
Smoothing & Straightening
Frizz control, smoother texture and longer-lasting manageability.

Right in the heart of Richmond.

Alchemy & I London – Richmond

390 Richmond Rd, East Twickenham, Twickenham TW1 2DY

There is metered on-street parking along Richmond Road and nearby residential streets, plus car parks in central Richmond a short walk away. Richmond and St Margarets stations are both close by.

New to Richmond

Meet Rich.

30+ years hairdressing
3 countries: London, New Zealand & New York

“Hi, I’m Richard. I’ve been hairdressing for over 30 years, working in London, New Zealand and New York, and I’m passionate about great hair, exceptional client experiences and creating a happy, inspiring salon environment. I’m really excited to be joining the Alchemy & I team and getting to know everyone!”

Book with Rich and save 20% for a limited time.

Book with Rich

New clients only. Use code RICH20 when you book.

Meet the Richmond team.

The same team, the same care, every time you visit — now part of one Alchemy & I family.

Danielle Cooley

Senior Stylist

Michelle Reeves

Senior Stylist

Hayley Flint-Ahern

Senior Stylist

Lisa Ives

Senior Stylist

Paula Jarvis

Creative Stylist

From the Richmond chairs.
“The best balayage I have ever had — natural, lived-in and exactly what I asked for. The whole team makes you feel completely looked after.”
— Emma
“A proper independent salon. Relaxed, contemporary and the colour work is genuinely next level. I won’t go anywhere else now.”
— Rachel
“Walked out feeling like the best version of myself. Precision cut, great chat, and right by Richmond Bridge.”

— Sara

Richmond questions, answered.

Where is Alchemy & I Richmond?

We’re on Richmond Road in East Twickenham, moments from Richmond Bridge — a short walk from Richmond town centre across the river.

Is there parking nearby?

There is metered on-street parking along Richmond Road and nearby residential streets, plus car parks in central Richmond a short walk away. Richmond and St Margarets stations are both close by.

Do I need to book in advance?

We recommend booking ahead, especially for colour and weekend appointments. You can book online any time, or call the salon and the team will find you a slot.

Is the salon accessible?

Please let us know any access requirements when you book and the team will do everything they can to make your visit comfortable. Call us to discuss step-free access for your appointment.

Which products do you use?

We work with professional, naturally derived and cruelty-free colour and care ranges, and we’ll always recommend what’s right for your hair — never one-size-fits-all.

Do you offer a colour consultation?

Yes. New colour clients are welcome to book a complimentary consultation so we can plan your look and carry out any necessary skin test before your appointment.

Ready for your chair at Richmond?

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